CornerStone Cubed Services

Customizable, Efficient, Effective and
Focused on Leadership

Workshops

Training
 

Speaking
 

Coaching
 

Delivered
On Site or
Through the Web

C³ has facilitated dozens of MCPC and AIPC*
sessions that found scores of ideas used to create market advantages.

Bottom line: C³ helps your company find the advantages your customers will value and your competitors will miss.

*MCPC - Mapping Challenges to
 Positive Change

AIPC - Aligning Initiatives for
Positive Change

THE RESULTS

While C³’s four major workshop and training programs...

• Mapping Challenges to Positive Change (MCPC) Inside the Business
• MCPC Business+, and
• Breaking Down the Value Proposition
• Using CornerStone Cubed Tools

...will all result in market advantages that help separate your company from your competitors, they will also provide you with results that are important to your customers, your future performance and successful initiatives:

• The discovery of unexpected opportunities.
• Determines how well you really know your customer’s business.
• Captures benefit and activity performance, a reality check on what’s working well and what’s not.
• Identifies an “early warning” set of critical issues and their root causes, those that keep value propositions from working as promised and, if dealt with, minimize crises.
• Compares, prioritizes, and selects the optimum set of assets, those that provide the best contribution to the business.
• Objectively assesses the confidence level that advantages are viable and will succeed.
• Communicates vision, value, and strategy alignment across project and management teams.

Lastly, C³’s program results, using Excel work books, are captured in real time reports and real time plans.

THE PROGRAMS

All of C³’s workshops uses the firm’s proprietary facilitation tools - chosen from multiple versions of MCPC, Mapping Challenges to Positive Change and AIPC, Aligning Initiatives for Positive Change - to work with your business leaders to customize and implement the following workshops (click for details on basic program steps and included training topics):

MCPC Inside the Business. Inside the Business workshops are designed to work with company personnel (see right panel) to build benefit and activity innovations and optimizations by developing internal insights. Using the firm’s Cube Framework, participants go through a structured, yet conversation stimulating, set of questions that focus on fully differentiating your company’s value building assets through understanding the impact they have on your customers’ success.

MCPC Business+. Based on Inside the Business workshops, Business+ workshops has two variations:

1. The workshop is delivered to a select group of customers covering your market segments so you get direct knowledge from customers about their businesses, the results they work for, their issues and their needs. The goal is twofold: Help customers discover opportunities for their own market advantages, and, just as important, uncover any hidden opportunities that your company can turn into innovations and optimizations - on your own or co-developed with customers.
   
   Looking for unique value to offer your customers? How about the MCPC Business+ service itself! By doing so, you get another important benefit; the trust you build with your customers by taking an “I’m interested in your business!” approach that goes beyond selling your products and related services.
    
2. The second variation is built upon the first: In addition to customers completing the workshops, your company completes one as well, but with a twist: your sales and marketing groups (and any other organization that needs to know the customer) complete sessions as if they were their customers.
   
   By implementing the workshops in this way, not only do your customers identify opportunities for advantages, your company does as well by looking at the differences - “we’re not on the same page” differences - between your groups’ insights and ideas and those of your customers.

Breaking Down the Value Proposition. After building the value proposition, your company needs to take the next step of breaking it down into the benefits and activities that make the proposition work as promised. The goal is make sure that, first, any weak links are identified and strengthened and, second, any opportunities that could make the proposition more unique are developed and implemented.

This goal is accomplished by comparing the benefits and activities resulting from developing the breakdown structure to those benefits and activities derived from the opportunities found from the Mapping Challenges to Positive Change. (See C³’s Value Proposition page for a high level example of what a “breakdown” means.)

Using CornerStone Cubed Tools. C Cubed recognizes that you may want to provide MCPC and AIPC workshops using your own facilitators - sales and marketing professionals come to mind - because of any number of reasons. You may even want to use them in new and different ways, they’re that powerful. C Cubed will train you on using the tools, delivering the workshops, or help you explore for those new ways so you can independently find the unique, non-product value that promotes “An Active Commitment to Customer Success.”

Waiting for customers to bring information to your business is unpredictable, making C³’s programs an essential part of building customer knowledge for competing in today’s customer powered economy!

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