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One - Assessments precisely define the root causes of critical issues, which leads to performance improvement and enhancement. Leaders want to know about critical issues before they stop the success of their strategies, whether they are starting a project - i.e., “create an advantage” initiative - or are in the middle of completing crucial ones.
Two - Assessments are the discovery tools of unknown critical issues - i.e., opportunities. Exposing these issues and needs lead to the enhancements and improvements of a business’ competitive abilities.
Three - Each competitive ability (aka competitive asset) has a relationship with others, therefore do not perform independently. Those who use each asset in the relationship bring their perspective about how the relationship is supposed to work. Assessments, done well, will use this collaborative approach to find optimal performance of each asset in the relationship.
Four - Assessments provide proof that assumptions about how well (or not so well) business assets are working. This information is very important to the success of management activities.
Five - Assessments will form a baseline of the business’ entire asset group so leaders can easily see what's different (for example, after doing a future assessment). Baselines are used to look for changes and trends in the overall quality of the business’ entire competitive capability, asset and knowledge groups.
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