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Articles
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White Papers 

Competitive Value 

Value 
Propositions 

Internationally and Nationally Published

The Competitive Value Index:
A Picture of Future Performance

The Execution Confidence Index:
Visualizing Initiative Success!

The Essential Core Value:
Do All You Can to Make Your Customers Successful!

The Assessment Dilemma

The Value Principle

“The Competitive Value” Primer

The Anecdote Antidote

The Most Important
Corporate Function

It’s About Increasing the
“Other Value”

The Seven Steps to
Competitive Value

How to Avoid the Game of
Competitive Leapfrog

The Competitive Advantage Bakers Dozen: Principles
for the Quest

Want to Increase Competitive
Advantage? It's a
Question of Balance!

The Misconceptions that Take the
Value Out of “Value Propositions”

Knowledge and   Value 

Customer Focus 

People and Value 

Opinion Pieces 

CopyRighted and Authored by
Jonathan Narducci

Profound Knowledge: Where’s the Value?

What’s Actionable Knowledge?

Asking Questions

Need Insight to Create Positive Change for Your “Total Solution” Challenges?
Ask Non-Product Questions!

Successful, Valuable Customers

10 Criteria for a Robust
Customer Focused Strategy

Seven Leadership Principles for Creating Customer Powered Value

Competitive Value is at the
Center of Customer Centricity

Most Valued Customer

Which Competition?

Empowerment

De-Motivating Self-Motivation!

Make Your CRM Provider
a Value Provider

Who Develops Innovative Ideas? Everybody!

Teamwork

Nine Reasons
Executives Sleep Well

Words Matter: An Editorial
Can the word “management” hinder progress towards customer centricity?

Customer Incurred “Overhead”
How do we describe the costs customers incur doing business with their vendors?